BILL SLOCUM
97 Richards Avenue #E10
Norwalk, Connecticut 06854
(203) 837-7218
e-mail: bill.slocum@gmail.com / Twitter - @BillSlocum1
Portfolio: www.slokes.com / LinkedIn: www.linkedin.com/in/billslocum
SUMMARY
Over the last decade, my work has included client-focused success stories, blog posts around connectivity and networking, website copy, Twitter feeds, podcast scripts, and magazine articles.
WORK EXPERIENCE
Spectrum Business/Charter Communications – Stamford, CT May 2022 – Present
Copywriter
Creating content that helps open doors for a technology partnership with business clients of all sizes is the focus of my duties. Much of this centers on case studies spotlighting success by public and private enterprises achieved with assistance from Spectrum Business. In 2023 and 2024, the number of published case studies more than doubled over the prior five years.
In September 2024, a case study I helped create on Texas State Aquarium won the 2024 Leading Lights Award for Outstanding Use Case in the category of Customer Experience. Another case study I worked on, on a Ford dealership in Kentucky, was a finalist for another prize the same year, for Outstanding Use Case in the category of Driving Digital Innovation.
Lately, I have expanded my content
responsibilities to include crafting blog content focused on small-business
entrepreneurs, and how greater success can be enabled using Spectrum Business
technology and expertise. I have also produced blog posts about solutions for larger
enterprises.
Data Axle Non-Profit Solutions – Rye Brook, NY May 2019 – May 2022
Copywriter
I wrote direct-mail appeal letters for Data
Axle, formerly known as Infogroup, a leading provider of data-driven marketing
solutions. The clients I worked for included national non-profit agencies and
religious institutions. I worked closely with account directors and their
clients to find the right tone and message to represent Data Axle’s clients to
donors and potential donors.
Accenture – Chicago, IL May 2016 – May 2019
Copywriter
I wrote content around social media campaigns for
a variety of Accenture industry groups, including Health, Cybersecurity, Border
Security, and Federal Government. This mainly took the form of producing short
copy for Twitter and LinkedIn feeds, as well as for digital display tiles.
Moffly Publications – Greenwich, CT May 1992 – May 2019
Senior Writer
I produced over 100 cover stories and feature
articles for a trio of high-end glossy magazines with strong community
identification in lower Fairfield County, Connecticut.
Murphy & Company – Greenwich, CT July 2006 – November 2017
Copywriter/Copy Consultant
I wrote and otherwise shaped content for
dozens of websites and microsites for various top-tier
businesses, including Citi, Duff & Phelps, Fluor, and Robert Half. I
shepherded the development of highly technical explanatory text for the
first-ever Robert Half Legal eDiscovery Services site.
The New York Times – New York, NY January 1995 – February 2007
Correspondent
I wrote close to 100 spot-news, feature,
profile and other articles for the Times’ weekly Connecticut
supplement, covering a variety of topics. I broke into the Times with
an article about how seriously Connecticut police enforced the then-strict 55
miles-per-hour speed limit. For the better part of a decade, I wrote on
average 12 articles a year for the Times Connecticut section.
Greenwich Associates – Greenwich, CT May 2000 – July 2003
Content Editor/Press Liaison
I assisted in the creation and deployment of
written content for a subscription website, Greenwich.com.
This included preparing and editing detailed analyses of the firm’s research of
financial institutional investment practices worldwide.
Connecticut Magazine – Trumbull, CT February 1998 – May 2000
Writer
I authored a variety of stories,
including pieces on OpSail 2000, the 2000 Summer Olympic Games, and controversy
surrounding the Millstone nuclear power plant.
Greenwich News – Greenwich,CT May 1988 – May 1992
Reporter
I covered local news, including politics,
crime, zoning, and public health issues. During this time, I branched out and
wrote arts and sports stories, developing my craft as a feature writer.
EDUCATION
Bachelor’s Degree, English Honors, University of Connecticut, Storrs CT
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