Work Sample #4 - Social Media Copy (Twitter)

One set from a series of 120 tweets I wrote in early 2014 for Accenture's Health group, to help them direct readers to thought-leadership pieces they had published about market trends. The "Conservative" and "Provocative" descriptors were used to indicate how the tweets varied in tone to better engage different audiences.

Conservative Post Copy	Provocative Post Copy
Need a better handle on your healthcare IT? Take the Accenture Connected Health Diagnostic.	Focus on the six key dynamics you need to improve your healthcare IT
Global survey of 3,700 physicians shows the U. K. leads the way in healthcare tech use.	In the U. K., the digitial doctor is in and here to stay. Learn what this means for you.
A substantial gap exists in English healthcare IT uptake.	Why is NHS adaption of healthcare IT lagging so in secondary care?
Discover six technology trends to put your healthcare organization back on the right path.	Want to build a better healthcare model? Embrace these key technology trends.
English physician survey shows slight uptick in healthcare tech use.	English doctors embrace electronic patient notes, so why the hold-up with e-billing?
Check out these benefits healthcare can reap from the world of gaming.	Healthier living through computer games? Yes, you read that right!
Accenture video reveals which countries lead and lag for integrated health in Europe.	See why integrated healthcare is moving forward in Europe…just not evenly.
Canadian doctors trail much of the world in healthcare IT uptake.	How Canada is getting left behind the healthcare tech boom.
Digital medical records being used by 91 percent of physicians worldwide.	Accenture survey reveals how healthcare is becoming paperless around the world.
Accenture research reveals healthcare IT use is growing in Singapore.	Singapore doctors are among the fastest adapters of the internet, e-medical records.
Accenture research reveals healthcare IT use is lagging in Canada.	Canadian doctors appear to be followers rather than leaders in key healthcare tech advances.
Accenture research shows slow pickup by Australia in healthcare IT use.	Are Australian doctors missing the boat in getting the most from healthcare IT expansion?
Four out of five U. S. doctors see the benefit of patients updating their own records.	Half of U. S. doctors see a benefit from patients accessing records. Yet only 21 percent allow it.