SUMMARY
I write clear, engaging prose in tune with the brand positioning of forward-thinking clients seeking to engage audiences and build mindshare. Over the last decade, my work has included client-focused success stories, blog posts around connectivity and networking, charitable direct-mail appeals, website copy, Twitter feeds, podcast scripts, and magazine articles and profiles.
WORK EXPERIENCE
Spectrum Business/Charter Communications – Stamford, CT May 2022 – Present
Copywriter
I write case studies around recent successes large and mid-sized organizations across industries and in the public sector have achieved by teaming up with Spectrum Business. These showcase innovative thinking achieved using advanced networking and connectivity tools. In 2023 and 2024, the number of published case studies more than doubled over the prior five years.
To leverage these case studies more effectively, I also write one-page capsule case studies that sales team members can share with customers and prospects. Researching and writing blog posts on topics like cybersecurity, AI, and cloud-based services has also been a focus of my role.
In September 2024, a case study I helped create on Texas State Aquarium won the 2024 Leading Lights Award for Outstanding Use Case in the category of Customer Experience. Another case study I worked on, on a Ford dealership which uses fiber connectivity to better service electric vehicles, was a finalist for another prize the same year, for Outstanding Use Case in the category of Driving Digital Innovation.
Data Axle Non-Profit Solutions – Rye Brook, NY May 2019 – May 2022
Copywriter
I wrote direct-mail appeal letters for Data Axle, formerly known as Infogroup, a leading provider of data-driven marketing solutions. The clients I worked for included national non-profit agencies and religious institutions. I worked closely with account directors and their clients to find the right tone and message to represent Data Axle’s clients to donors and potential donors.
Throughout the COVID-19 pandemic, I helped craft campaigns that substantially grew revenue for the charities we served, allowing them the room to better manage budget shortfalls from missed benefits, rallies, walk-a-thons, etc. as well as develop new messaging to appeal to younger demographics. My work took in everything from raising funds and health awareness for American Heart Association to promoting scholarships for the students of U. S. Marines.
Accenture – Chicago, IL May 2016 – May 2019
Copywriter
I wrote content around social media campaigns for a variety of Accenture industry groups, including Health, Cybersecurity, Border Security, and Federal Government. This mainly took the form of producing short copy for Twitter and LinkedIn feeds, as well as for digital display tiles.
With Accenture Health in 2016, I expanded this into writing blog post content and connected social media callouts around relevant topics such as electronic health records and heart disease. Here I developed thought leadership with Accenture experts, using my journalism background.
Moffly Publications – Greenwich, CT May 1992 – May 2019
Senior Writer
I produced over 100 cover stories and feature articles for a trio of high-end glossy magazines with strong community identification in Fairfield County, Connecticut: Greenwich magazine, New Canaan/Darien magazine, and Westport magazine.
I have researched, conducted interviews, and wrote top-billed profiles on several well-known figures, including New York Yankees general manager Brian Cashman, actor Gene Wilder, NBC news anchor Brian Williams, and Environmental Defense director Fred Krupp.
Murphy & Company – Greenwich, CT July 2006 – November 2017
Copywriter/Copy Consultant
I wrote and otherwise shaped content for dozens of websites and microsites for various top-tier businesses, including Citi, Duff & Phelps, Fluor, and Robert Half. I shepherded the development of highly technical explanatory text for the first-ever Robert Half Legal eDiscovery Services site.
I assisted Murphy & Co.’s brand positioning work by conducting interviews with senior stakeholders, examining/evaluating content, and developing presentations for major clients.
The New York Times - New York, NY January 1995 – February 2007
Correspondent
I wrote close to 100 spot-news, feature, profile and other articles for the Times’ weekly Connecticut supplement, covering a variety of topics. I broke into the Times with an article about how seriously Connecticut police enforced the then-strict 55 miles-per-hour speed limit. For the better part of a decade, I wrote on average 12 articles a year for the Times Connecticut section.
These articles ranged from analyzing which
parts of the state had the most powerful politicians to a visit to the Mark
Twain House in Hartford. Highlights included a quiz on the people for whom
state highways were named, articles about the transformation of the University
of Connecticut into a technology-focused campus and anti-gang activities
coordinated by the FBI in Bridgeport, and a profile on Connecticut-based crime
author Ed McBain.
Greenwich Associates - Greenwich, CT May 2000 – July 2003
Content Editor/Press Liaison
I assisted in the creation and development of written content for Greenwich Associates’ subscription website, Greenwich.com, including analyses of the firm’s research of financial institutional investment practices worldwide.
As press liaison, I used my media background
to develop stories of interest that I then pitched to reporters and editors.
Publications using GA research supplied by me included The Wall Street
Journal, Barron’s, Bloomberg News, Pensions
& Investments, and the Financial Times.
Connecticut Magazine - Trumbull, CT February 1998 – May 2000
Writer
I authored a variety of stories,
including pieces on OpSail 2000, the 2000 Summer Olympic Games, and controversy
surrounding the Millstone nuclear power plant.
Greenwich News - Greenwich, CT May 1988 – May 1992
Reporter
I covered local news, including politics,
crime, zoning, and public health issues. During this time, I branched out and
wrote arts and sports stories, developing my craft as a feature writer.
EDUCATION
Bachelor’s Degree, English Honors, University of Connecticut, Storrs CT
