Maximizing profitability during a challenging travel season
In 2026, travelers will have much to see and experience across the United States, including international sports events, music festivals and celebrations marking the nation’s 250th birthday in July. At the same time, the hospitality industry continues to operate in the face of considerable headwinds.
To succeed, hotel owners need to adapt their business model around improving operational efficiencies and innovating guest experiences to better meet raised expectations. Much of this change centers around technology, specifically managing its implementation and its overall cost.