Article #4 - Greenwich YMCA

Greenwich magazine wanted to write an article showcasing how the town’s YMCA lifted itself up from bankruptcy and was able to renew its sense of mission in the community. After conducting interviews and extensive research, I wrote an article showcasing the Greenwich YMCA’s return to relevancy. After its January 2015 publication in Greenwich, the Greenwich YMCA purchased an electronic version of my article to send out to its local membership.

Article #3 - Growing Up In Darien

New Canaan/Darien magazine wanted an article about what it was like to have grown up in Darien, Connecticut over the course of four decades. With the help of locally-connected members of the magazine staff, I identified dozens of people who had grown up in the town from the 1950s to the 1980s, developed a set of common questions (fashion, music, dating, places where they hung out), conducted extensive interviews with around 25 of those who were willing to talk, and wrote an article that brought their stories together, which was published in September, 2014.

Work Sample #8 - Whole Foods Employment Trifold Ads

Whole Foods wanted to produce trifold brochures with text to make available at stores as a hiring recruitment tool. I developed texts for three different trifolds, each emphasizing a different aspect of Whole Foods’ overarching recruitment theme of being “one of us.”

Trifold #1

Be One Of Us

At Whole Foods, our success starts with our people.

For every person on our team, work is about family, community and a healthy, happy lifestyle.

We are looking for people with leadership experience in the supermarket industry. If that's you, maybe you should be one of us.

Work Sample #7 - Banner Ad Campaign

Fluor wanted to develop banner ads showcasing its new Power Group subsidiary, NuScale, that was developing smaller, more cost-efficient nuclear power plants which were designed as modular in nature. I developed text and proposed executions for a series of ads for Fluor showcasing the NuScale concept.

#1

Simpler

Safer

Modular

Nuclear

Bringing New Ideas to American Nuclear Power

From our pioneering work engineering and building nuclear power plants in the 1950s to helping maintain productive reactors across the United States today, Fluor has been a proven, trusted leader in unlocking the promise of nuclear energy.

Work Sample #6 - Timeline Script

Citi wanted to create interactive timelines specific to their relationships with important clients. One such client was IBM. For this project, I was charged to do original research, select relevant moments in the shared histories of the two companies, and write them up. The capsule pieces included year, headline, subhead, which was how the items were tagged on the timeline.

1926

Thomas J. Watson Sr. opens a bank account

A long and happy business partnership began in January 1926

A long and happy business partnership began in January 1926 when IBM's founder and president Thomas J. Watson Sr. opened his company's first account with the National City Bank of New York.

"Thanks ever so much for doing this," wrote National City Bank's 40-year-old director Gordon S. Renschler in a warm letter dated January 21, 1926. "It will be good to think of doing day-in-and-day-out business with you again."