Work Sample #7 - Banner Ad Campaign

Fluor wanted to develop banner ads showcasing its new Power Group subsidiary, NuScale, that was developing smaller, more cost-efficient nuclear power plants which were designed as modular in nature. I developed text and proposed executions for a series of ads for Fluor showcasing the NuScale concept.

#1

Simpler

Safer

Modular

Nuclear

Bringing New Ideas to American Nuclear Power

From our pioneering work engineering and building nuclear power plants in the 1950s to helping maintain productive reactors across the United States today, Fluor has been a proven, trusted leader in unlocking the promise of nuclear energy.

Now Fluor takes that leadership further with our bold investment in NuScale Power technology.  Developed more than a decade ago with Department of Energy funding, NuScale Power designs small, modular reactor units producing 45 MW of power apiece. Over time, these reactors can be augmented with other NuScale reactors to produce greater amounts of power in a way that is inherently safe and elegantly simple.

Backed by the strength of Fluor, its excellence in project management, and reputation for standing behind what we build, NuScale Power represents a bold step toward restoring American leadership in producing commercial nuclear power.

Banner Ad Treatment #1

Screen 1: Bringing New Ideas to American Nuclear Power

[Dissolve to]

Screen 2: Simpler…Safer…Modular…Nuclear

[Dissolve to]

Screen 3: Learn more [Show logos for Fluor and NuScale Power]

#2

Simpler

Safer

Modular

Nuclear

Powerful Innovation for America's Future

American ingenuity has been at the forefront of nuclear power development, and Fluor has been a major industry player. Since our engineering and construction work on the earliest commercial nuclear plants more than fifty years ago, Fluor has understood the power of innovation.

Now we bring a new technology to the market, NuScale Power. Unlocking the “economies of small” in a field that has been dominated by large-scale thinking, NuScale Power designs highly efficient nuclear reactors that produce just 45 MW of power apiece. These units can be installed by developers on a modular basis. The result not only drives down costs but adds an extra layer of safety to the process without compromising speed of delivery, thus making the promise of nuclear power more available than ever before

Backed with the strength and commitment of Fluor, NuScale Power offers new and sustainable thinking for powering America's future, designed for manufacturing in the U. S. A.

Banner Ad Treatment #2

Screen 1: Powerful Innovation for America’s Future

[Dissolve to]

Screen 2: Simpler…Safer…Modular…Nuclear

[Dissolve to]

Screen 3: Learn more [Show logos for Fluor and NuScale Power]

#3

Thinking Big, Building Small

Fluor is proud of our reputation for building some of the world's largest, safest nuclear power plants. Now we introduce something else: smaller plants that bring nuclear power on-line safely and efficiently.

With Fluor's investment in NuScale Power, a design technology for building small modular nuclear reactors producing 45 MW of power each, we offer customers the opportunity to install nuclear power sources on a quicker, as-needed basis. With more than 250 engineers working to bring this safe, clean technology to market, NuScale Power pushes American ingenuity forward to address the challenges of unlocking nuclear power in a way that is safer and simpler than ever before.

Banner Ad Treatment #3

Screen 1: Thinking Big, Building Small

[Dissolve to]

Screen 2: Safer…Efficient…Cost-effective…Nuclear

[Dissolve to]

Screen 3: Learn more [Show Fluor and NuScale Power logos]