Work Sample #1 - Website Copy (Sample Page)

From a proposed City Administration page for Citi for Cities, a Citibank project for managing municipal funding initiatives, written in 2012. This includes a section for SEO, with relevant words color-coded for easy reference.

Page Title: City Administration

Text Body: City administrations are embracing eGovernment solutions and other new ideas to help address critical city development and city budget challenges. These new directions offer hope for improving city efficiency and spurring city investment. Better management tools and effective governance can support the growth of a city economy.

Smart eGovernment solutions can enable transformational city-wide billing, payroll solutions and cash flow forecasting. Innovative cities are taking steps to address fragmentation across agencies by centralizing processing in shared service centers, allowing them to optimize cash flows and manage performance at the city level.

Citi is helping discover city administration efficiencies that reduce costs while making services more convenient and accessible for businesses and citizens.

Word count: 114

Title Tag:  City Administration – eGovernment, budget and payroll solutions.  | Citi for Cities

Page Description: Citi helps finance eGovernment, budget and payroll solutions in city administrations that spur city development and investment, reduce city costs, improve efficiency, economy.

Main keywords (5)

eGovernment

city administration

city budget

payroll solution

city development

Secondary keywords (4)

city efficiency

city investment

city economy

city costs