Work Sample #3 - Banner Ad Copy

Copy for a proposed series of banner ads I wrote for the construction/engineering firm Fluor, in 2012.

Fluor Power Ad ideas

Concept #1 - Use with image of Iberdrola Renewables project in Arizona

Headline: Taking A Shine To Solar Since 1985

Body Text: In 1985, Fluor completed the first photovoltaic power plant in the world, in Carissa Plains, California. Today, Fluor's Power Group continues to spearhead innovation in the solar power industry with the 144-acre Copper Crossing plant we built for Iberdrola Renewables in Arizona.

Fluor Power Group - Whether it's solid-fueled, gas-fueled, renewable, or nuclear, Fluor brings the Power business counts on.

Concept #2 - Use with image of Iberdrola Renewables project in Arizona

Headline: Fluor Power Drives Innovation

Body Text: Since 1985, Fluor's Power Group has been building photovoltaic plants. The Copper Crossing plant Fluor built for Iberdrola Renewables in Arizona covers 144 acres and represents the latest step forward in realizing the promise of renewable energy.

Fluor Power - Solid-fueled, Gas-Fueled, Renewable, Nuclear.

Concept #3 - Use with image of Iberdrola Renewables project in Arizona

Headline: Fluor Power: The Versatile Choice

Body Text: Whether its power from solar, like this photovoltaic plant we built for Iberdrola Renewables in Arizona, or power from gas, coal, or nuclear, Fluor's Power Group brings the reliability business counts on and the innovation that transforms dreams into reality.

Concept #4 - Use with image of Jack County Power Unit 1

Headline: Power That's Clean, Reliable, and Ready Fast

Body Text: When we built this gas-fired, combined-cycle power plant in Jacksboro, Texas in 2005, Fluor's Power Group exceeded its performance and safety goals and helped Brazos Electric deliver cleaner energy to thousands of customers. Jack County Unit No. 1 is the kind of job that turns customers into repeat customers: Now we are completing work on Jack County Unit No. 2.

Fluor's Power Group solves the toughest challenges for all kinds of plants: Solid-fueled, gas-fueled, solar, and nuclear.

Concept #5 - Use with image of Jack County Power Unit 1

Headline: We Don't Just Believe In Clean Energy. We Build It.

Body Text: For decades, Fluor's Power Group has been building state-of-the-art power plants like this one, Jack County Unit No. 1 in Texas, which set standards for clean emissions and regulatory compliance as well as smart design and speed-to-completion.

Our ability to tackle the toughest projects has pioneered advancements in power plant design, whether its gas-fueled, solid-fueled, solar, or nuclear. We perform new builds, operating plant modifications, and maintenance and operations support.