Monday, July 25, 2016

Article #7 - At 102, Chili Dogs Keep Him Young At Heart

This short piece features 102-year-old Michael Chiapetta, a regular customer at his local chili-dog stand who shares his secrets for staying young and happy. It was published in July 2016 for Greenwich magazine.

Saturday, March 5, 2016

Article #6 - Actress Tina Arning Begins Her Second Act

This article, written for Greenwich Sentinel and published in February 2016, profiles a noted actress originally from Greenwich. Tina Arning was making her first appearance on a television sitcom in over ten years, and talked about the experience of returning to the screen.

Friday, November 13, 2015

Article #5 - Greenwich Sentinel Vietnam Vets

This article, written for Veterans' Day, 2015 for Greenwich Sentinel, tells the story of three area men who served their country in Vietnam. They served in different time periods, in different environments, and experiencing markedly different physical and emotional impacts. About the only thing they had in common was the silence with which they treated the subject of Vietnam for decades after coming home.

Saturday, September 19, 2015

Article #4 - Greenwich YMCA

Greenwich magazine wanted to write an article showcasing how the town’s YMCA lifted itself up from bankruptcy and was able to renew its sense of mission in the community. After conducting interviews and extensive research, I wrote an article showcasing the Greenwich YMCA’s return to relevancy. After its January 2015 publication in Greenwich, the Greenwich YMCA purchased an electronic version of my article to send out to its local membership.

Friday, September 18, 2015

Article #3 - Growing Up In Darien

New Canaan/Darien magazine wanted an article about what it was like to have grown up in Darien, Connecticut over the course of four decades. With the help of locally-connected members of the magazine staff, I identified dozens of people who had grown up in the town from the 1950s to the 1980s, developed a set of common questions (fashion, music, dating, places where they hung out), conducted extensive interviews with around 25 of those who were willing to talk, and wrote an article that brought their stories together, which was published in September, 2014.

Sunday, September 13, 2015

Work Sample #8 - Whole Foods Employment Trifold Ads

Whole Foods wanted to produce trifold brochures with text to make available at stores as a hiring recruitment tool. I developed texts for three different trifolds, each emphasizing a different aspect of Whole Foods’ overarching recruitment theme of being “one of us.”

Trifold #1

Be One Of Us

At Whole Foods, our success starts with our people.

For every person on our team, work is about family, community and a healthy, happy lifestyle.

We are looking for people with leadership experience in the supermarket industry. If that's you, maybe you should be one of us.


Work Sample #7 - Banner Ad Campaign

Fluor wanted to develop banner ads showcasing its new Power Group subsidiary, NuScale, that was developing smaller, more cost-efficient nuclear power plants which were designed as modular in nature. I developed text and proposed executions for a series of ads for Fluor showcasing the NuScale concept.


#1
Simpler
Safer
Modular
Nuclear

Bringing New Ideas to American Nuclear Power

From our pioneering work engineering and building nuclear power plants in the 1950s to helping maintain productive reactors across the United States today, Fluor has been a proven, trusted leader in unlocking the promise of nuclear energy.