Article #5 - Greenwich Sentinel Vietnam Vets

This article, written for Veterans' Day, 2015 for Greenwich Sentinel, tells the story of three area men who served their country in Vietnam. They served in different time periods, in different environments, and experiencing markedly different physical and emotional impacts. About the only thing they had in common was the silence with which they treated the subject of Vietnam for decades after coming home.

Article #4 - Greenwich YMCA

Greenwich magazine wanted to write an article showcasing how the town’s YMCA lifted itself up from bankruptcy and was able to renew its sense of mission in the community. After conducting interviews and extensive research, I wrote an article showcasing the Greenwich YMCA’s return to relevancy. After its January 2015 publication in Greenwich, the Greenwich YMCA purchased an electronic version of my article to send out to its local membership.

Article #3 - Growing Up In Darien

New Canaan/Darien magazine wanted an article about what it was like to have grown up in Darien, Connecticut over the course of four decades. With the help of locally-connected members of the magazine staff, I identified dozens of people who had grown up in the town from the 1950s to the 1980s, developed a set of common questions (fashion, music, dating, places where they hung out), conducted extensive interviews with around 25 of those who were willing to talk, and wrote an article that brought their stories together, which was published in September, 2014.

Work Sample #8 - Whole Foods Employment Trifold Ads

Whole Foods wanted to produce trifold brochures with text to make available at stores as a hiring recruitment tool. I developed texts for three different trifolds, each emphasizing a different aspect of Whole Foods’ overarching recruitment theme of being “one of us.”

Trifold #1

Be One Of Us

At Whole Foods, our success starts with our people.

For every person on our team, work is about family, community and a healthy, happy lifestyle.

We are looking for people with leadership experience in the supermarket industry. If that's you, maybe you should be one of us.

Work Sample #7 - Banner Ad Campaign

Fluor wanted to develop banner ads showcasing its new Power Group subsidiary, NuScale, that was developing smaller, more cost-efficient nuclear power plants which were designed as modular in nature. I developed text and proposed executions for a series of ads for Fluor showcasing the NuScale concept.

#1

Simpler

Safer

Modular

Nuclear

Bringing New Ideas to American Nuclear Power

From our pioneering work engineering and building nuclear power plants in the 1950s to helping maintain productive reactors across the United States today, Fluor has been a proven, trusted leader in unlocking the promise of nuclear energy.

Work Sample #6 - Timeline Script

Citi wanted to create interactive timelines specific to their relationships with important clients. One such client was IBM. For this project, I was charged to do original research, select relevant moments in the shared histories of the two companies, and write them up. The capsule pieces included year, headline, subhead, which was how the items were tagged on the timeline.

1926

Thomas J. Watson Sr. opens a bank account

A long and happy business partnership began in January 1926

A long and happy business partnership began in January 1926 when IBM's founder and president Thomas J. Watson Sr. opened his company's first account with the National City Bank of New York.

"Thanks ever so much for doing this," wrote National City Bank's 40-year-old director Gordon S. Renschler in a warm letter dated January 21, 1926. "It will be good to think of doing day-in-and-day-out business with you again."

Work Sample #5 - Podcast Script

A podcast script I wrote for Accenture's High Performance Business series in July, 2010. The podcast took the form of an interview with an Accenture consultant who specialized in the use of analytics to instill better business practices. My script, designed to be conversational in tone, includes at the bottom a synopsis and SEO details.

Business Analytics Optimization and Analytical Talent Management

Host: The Accenture High Performance Business Podcast Series. This podcast is brought to you by the Accenture Institute for High Performance, which develops insights into critical management issues and global economic trends.

Analytics are increasingly being seen by companies as a means of gaining competitive advantage. As a result, companies are better appreciating the importance of their analytical talent, so-called “quant jocks” and “Excel ninjas” who help turn analytical data into better decisions and more positive business results. Alas, even when these talents are already at the company, sometimes they are not in the right places to do the most good.

Work Sample #4 - Social Media Copy (Twitter)

One set from a series of 120 tweets I wrote in early 2014 for Accenture's Health group, to help them direct readers to thought-leadership pieces they had published about market trends. The "Conservative" and "Provocative" descriptors were used to indicate how the tweets varied in tone to better engage different audiences.

Conservative Post Copy	Provocative Post Copy
Need a better handle on your healthcare IT? Take the Accenture Connected Health Diagnostic.	Focus on the six key dynamics you need to improve your healthcare IT
Global survey of 3,700 physicians shows the U. K. leads the way in healthcare tech use.	In the U. K., the digitial doctor is in and here to stay. Learn what this means for you.
A substantial gap exists in English healthcare IT uptake.	Why is NHS adaption of healthcare IT lagging so in secondary care?
Discover six technology trends to put your healthcare organization back on the right path.	Want to build a better healthcare model? Embrace these key technology trends.
English physician survey shows slight uptick in healthcare tech use.	English doctors embrace electronic patient notes, so why the hold-up with e-billing?
Check out these benefits healthcare can reap from the world of gaming.	Healthier living through computer games? Yes, you read that right!
Accenture video reveals which countries lead and lag for integrated health in Europe.	See why integrated healthcare is moving forward in Europe…just not evenly.
Canadian doctors trail much of the world in healthcare IT uptake.	How Canada is getting left behind the healthcare tech boom.
Digital medical records being used by 91 percent of physicians worldwide.	Accenture survey reveals how healthcare is becoming paperless around the world.
Accenture research reveals healthcare IT use is growing in Singapore.	Singapore doctors are among the fastest adapters of the internet, e-medical records.
Accenture research reveals healthcare IT use is lagging in Canada.	Canadian doctors appear to be followers rather than leaders in key healthcare tech advances.
Accenture research shows slow pickup by Australia in healthcare IT use.	Are Australian doctors missing the boat in getting the most from healthcare IT expansion?
Four out of five U. S. doctors see the benefit of patients updating their own records.	Half of U. S. doctors see a benefit from patients accessing records. Yet only 21 percent allow it.

Work Sample #3 - Banner Ad Copy

Copy for a proposed series of banner ads I wrote for the construction/engineering firm Fluor, in 2012.

Fluor Power Ad ideas

Concept #1 - Use with image of Iberdrola Renewables project in Arizona

Headline: Taking A Shine To Solar Since 1985

Body Text: In 1985, Fluor completed the first photovoltaic power plant in the world, in Carissa Plains, California. Today, Fluor's Power Group continues to spearhead innovation in the solar power industry with the 144-acre Copper Crossing plant we built for Iberdrola Renewables in Arizona.

Fluor Power Group - Whether it's solid-fueled, gas-fueled, renewable, or nuclear, Fluor brings the Power business counts on.

Work Sample #2 - Website Copy (Home Page)

This is the first page of a complete website write I did for Robert Half Legal in late 2011, which was then launching a new subsidiary focused on services around e-Discovery. 

Robert Half Legal eDiscovery Homepage 0.0

Value Proposition: Saving clients money and time

Discover the value of Robert Half Legal eDiscovery Services

Main text area: Robert Half Legal eDiscovery Services offers clients a one-stop solution to address the complexities of eDiscovery. Our end-to-end servicing identifies critical and responsive data early, saving time and expense while delivering a transparent, factual product that stands up to the most rigorous audit.      

Work Sample #1 - Website Copy (Sample Page)

From a proposed City Administration page for Citi for Cities, a Citibank project for managing municipal funding initiatives, written in 2012. This includes a section for SEO, with relevant words color-coded for easy reference.

Page Title: City Administration

Text Body: City administrations are embracing eGovernment solutions and other new ideas to help address critical city development and city budget challenges. These new directions offer hope for improving city efficiency and spurring city investment. Better management tools and effective governance can support the growth of a city economy.

Article #1 - Evan Osnos profile for Greenwich magazine

An in-depth feature I wrote for Greenwich magazine, published in May 2014, profiling travelling correspondent Evan Osnos of New Yorker magazine.

Article #2 - Sports Profile On Yankees' Mark Teixeira

A profile I wrote for Greenwich magazine, published in February 2012, on first baseman Mark Teixeira of the New York Yankees.